Management & Marketing
What do you get by studying Management & Marketing?
Management & Marketing gives you the tools and skills to be able to manage and assist a business to effectively promote its services and manage the people within the business. It covers finances, human resource management, marketing principles, consumer behavior, promotional strategies and Australian business law.
What jobs can I get when I graduate and what are the starting salaries?
- Management
- Business development
- Marketing
- Public relations
- Advertising
- Administration
- Customer service
- Retail sales
- Wholesale sales
Starting salaries for these sorts of roles range from $25-$50k.
For more information please choose one of the options below. You will be surprised at what ABA has to offer.
What kinds of jobs and salaries are available longer-term if I choose to follow this career path?
| Job |
Salary |
| Analyst |
$52,000 - $67,000 |
| Brand/Product Manager |
$59,000 - $82,000 |
| Business Development |
$55,000 - $82,000 |
| Marketing Manager |
$62,000 - $95,000 |
| Manager |
$55,000 - $95,000 |
| Sales Manager |
$54,000 - $82,000 |
Long Term Options
| Job |
Years Experience in the Job |
Salary |
| Business Development Manager |
4 - 5 |
$80,000 - $130,000 |
| Marketing Director |
6 + |
$150,000 - $200,000 |
| Chief Executive Officer |
N/A |
$300,000 + |
| General Manager |
N/A |
$170,000 + |
What kind of degree can I gain entry and/or credit to when I graduate, if I choose?
Students often chose to articulate into Bachelor of Marketing or Bachelor of Management. Speak to one of our student advisors to learn which universities we have articulation agreements with.
Why do people study at ABA?
We have interviewed and surveyed our students extensively to understand why they chose us and what they are getting from studying here. The top four reasons are:
- They get into the workforce quicker. Our courses take 6-18 months, rather than 1-3 years with other providers (including TAFEs and universities).
- Our courses are tailored to industry requirements. We consult regularly with industry to ensure our graduates will have skills that are up-to-date when they graduate.
- We help them get a job. Rather than just giving them a qualification and wishing them luck, we work with each student to help them get a job when they finish. Last year 100% of our students got a job or entry into university within 12 weeks of graduating.
- Flexible payment options. We are one of the few providers nationally who can offer VET FEE-HELP which is a loan from the government to pay your course tuition fees. This means no up-front payments and you don't start paying it back until your taxable income reaches a certain threshold. We also offer, for those students who choose or who aren't eligible for VET FEE-HELP, fortnightly installments and up-front payments.
For more information please choose one of the options below. You will be surprised at what ABA has to offer.
Why choose to do Management & Marketing with ABA as opposed to going with another provider?
Students come to us because:
- We have smaller classes. We have maximum class sizes of 16 and offer one-on-one support with our Learning Facilitators. This means if you need help with exam preparation or assignments, you will get it.
- We focus on current industry requirements. Industry practices in Australia are forever changing and you need to know that your skills and knowledge will be up-to-date when you graduate. We ensure our content is relevant and accurate by employing Learning Facilitators who have current industry experience.
- You have an interview with the Learning Facilitator running your course before you start. We do this so they know your history and experience with course content and can adjust their teaching style for you accordingly. It also helps you feel more comfortable on your first day.
- We're focused on helping you get a job or get entry to university after graduation. This means we care whether you pass or fail and do everything possible to see you succeed. In short, we care about your learning experience.
- We provide leverage if you want to go onto university. If you've already started a job in the management or marketing field when you graduate then your uni studies will become tax deductible (check with your accountant). You'll be way ahead, in terms of study habits and learning strategies, of a typical Year 12 school-leaver so you'll find university much easier and will be less likely to drop out.
What is unique about Management & Marketing as opposed to other career options?
- Breadth of job options. The world will be your oyster as there are so many different roles that studying Management and Marketing will give you access to.
- Lots of options for different business experiences. You will be able to work in big companies, small companies or even for yourself. The skills are also portable across industries so you can get experience across lots of different kinds of businesses over time.
- Exciting industry. There are constantly new products and services being released to the market. Businesses place extreme importance on having the right people to manage the promotion of the product and also the people who will be delivering it. You'll never be bored!
- People-focused career. Whether you move more towards marketing, or more towards management, you will be in a very people-focused career. If you love working with teams and get your energy from others then this is a great option for you.
- Understanding people and communication. This is a field where you will learn how people react and respond to information, management styles, advertising and more. It's a fascinating field to be involved in and will improve the way you relate to others.
- The world always needs good leaders and marketers. It's a field that will always give access to jobs because leadership and marketing are two areas of a business where good people are always needed.
What are the delivery options?
- Full-time - this is usually 17-20 hours per week, completed over three days (not five, where possible). This means you can usually work part-time quite comfortably whilst studying.
- Part-time - this is 6 hours per week, completed over two nights. This means you can work full-time whilst studying.
- Full-time course with part-time load - this is where you study during the day but do fewer units. It may take longer to complete your course but you won't have to study at night. This means you can work around family or working commitments more easily.
For more information please choose one of the options below. You will be surprised at what ABA has to offer.